To Reach Passive Candidates, Try Jobcast’s Facebook Recruitment App


Liz Ryan, writing for The Management Blog at Bloomberg Businessweek in May 2013, called the search for passive job candidates “the latest corporate mania. What exactly is a passive candidate? Essentially, it’s any person who is currently employed, not actively looking for a new job, but willing to consider an employment offer if one comes along. While Ryan disparaged the idea of ignoring active job seekers in favor of hunting down people who “are busy at their jobs, blissfully unaware of the existence of whatever corporation has them in its sights,” there’s no denying that passive candidates are an enticing population for many companies because of their relative abundance and the benefits they bring to the table. To wit, a LinkedIn survey from 2011 found that 79 percent of working professionals fall into the category of “passive candidate.” The same survey found that passive candidates are 120 percent more likely than their active counterparts to “want to make an impact”, and that passive candidates are 17 percent “less likely to need skill development”.

Companies looking to tap into the passive candidate market would do well to check out Jobcast, the “Facebook recruitment app.” Founded in February of 2011, Jobcast describes itself as “a social and mobile recruiting application that builds branded career sites within Facebook Pages and helps companies to attract, engage, and convert passive job seekers on the Facebook platform.” Companies use to application transform their Facebook pages into career sites. Instead of posting statuses, companies using Jobcast can post job listings directly to their Facebook page – think of it as having a Facebook profile that doubles as a job board. Suddenly, a company’s followers aren’t just fans – they’re passive candidates, savvy to any attractive vacancies a company may have. Companies can also use Jobcast to create targeted Facebook ads to further advertise open positions – to be fair, though, companies can also create targeted Facebook ads without using Jobcast.

That doesn’t mean Jobcast isn’t an excellent advertising tool in its own way. The app also supports “automated job sharing”, which means users only need to post about an opening once, and that posting will be shared over multiple social networks with little more than the click of a button. Jobcast isn’t limited to engaging passive candidates through Facebook – companies can also reach dormant talent on Twitter, LinkedIn, and other social media sites, thanks to the automated sharing feature.

Jobcast’s focus on convenience is perhaps the app’s strongest asset. There’s the aforementioned job sharing capability, of course, but also a slew of other features for streamlining the recruitment process. Jobcast offers applicant tracking system (ATS) integration, meaning that users can connect their Facebook career page with their ATS, so as to more simply manage job posts across various sites from one platform. Jobcast supports a variety of ATS’s, including systems from Kenexa, Taleo, and Lumesse, among others. Jobcast can integrate with other websites, too, so that users can embed their career pages into sites aside from Facebook. Jobcast makes reviewing candidates easier by allowing real-time collaboration. Users can share notes on candidates, circulate candidate information, rate applicants, and track hires, all through the Jobcast app.

Jobcast combines its drive toward convenience with an awareness of technological trends in its mobile optimization service. The idea is simple, but vital – according to Mashable, 77% of job seekers use mobile devices to look for openings . Jobcast rightfully assumes that, given the prevalence of mobile devices, passive and active candidates alike want to access job openings via mobile sites. To that end, Jobcast lets users optimize their Facebook career sites for mobile access, making it easy for candidates to access openings on their smartphone or tablet.

Currently, more than 14,000 companies use Jobcast’s services, including Samsung, Fujitsu, and Pizza Hut. Jobcast supports 11 different languages for global recruiting. There are three different plans available for interested companies — the basic plan is free, but it lacks quite a few important features (e.g., basic users don’t get a custom URL for their mobile career site or automated job sharing); the premium plan is $39 per month and includes every feature except ATS integration; the enterprise plan starts at $99 per month and allows ATS integration. Price for the enterprise plan varies according to how many jobs a company wants to synchronize.